90% of small businesses use traditional and digital marketing to promote their products and services. More than half of small businesses (58%) use digital marketing. The top six digital marketing channels small businesses invest in are social media (73%), website (73%), email marketing (57%), SEO (49%), video (34%), and content marketing (32%). Digital marketing offers versatility and the freedom to experiment for small businesses to spend a bit of money on each and quickly figure out which one works best for them. To acquaint more on this, KV Institute of Management and Information Studies created a two days live session on Digital Marketing making best business decisions for students, business researchers, academic researchers, working professionals to implement and expose ability to easily analyze digital marketing metrics.
Day 1: 6th April 2019 (Saturday - 10:00 AM to 5:00 PM)
• Overall Landscape of Digital Marketing
• The power of Google - SEO/SEM
• Content Marketing & different channels
Day 2: 7th April 2019 (Sunday - 10:00 AM to 5:00 PM)
• Social Media Marketing - FB/Twitter/LinkedIn/Instagram
• Hands on exercise - creating campaigns in Facebook
• Social Media Strategy for businesses
• Live exposure to the strategy of an IT company
• Careers in Digital Marketing
- Student
- PhD candidates
- Academic Researchers
- Business Researchers
- Professors
- Industrialist
- Working Professionals and
- Anyone looking to start a pick up highly paid freelancing skills
- Pre launch business owners who don’t know where to get started
- Website owners who are struggling to get traffic and sales
Learning Outcomes
• Set the tone for the students to kick start a career in Digital Marketing
• Understand how new digital channels are bringing better RoI for marketers in businesses
• Guidance to choose the best digital channel based on their needs
• Guidance on how to build a profile for a career in digital marketing (Certifications/live projects in this space)
Mr.G.Laxminarayanan , BE(GCT), IIM Lucknow.
Priced economically - Rs. 1050/- per seat which includes (Rs.1000/- program charges + Rs.50/- convenience fee)