Digital Marketing

Digital marketing is advertising delivered through digital channels such as the radio,tv, social media, mobile applications, email, web applications, search engines,websites, or any new digital channel. Additionally, it's often more cost-effective than traditional advertising, and enables you to measure success on a daily basis and pivotas you see fit.

1. Digital Marketing is vital for your business and brand awareness.
2. Inbound marketing costs 62% less per lead than traditional, outbound marketing
3. Companies that blog get 55% more web traffic.
4. 57% of businesses have acquired a customer through their company blog.
5. 78% of Internet users conduct product research online.
6. The number of marketers who say Facebook is “critical” or “important” to their business
has increased 83% in just 2 years.

To acquire more knowledge on this, Our Institution created 9 days program live session on Digital Marketing making best business decisions for students, business researchers, academic researchers, working professionals to implement and expose ability to easily analyze digital marketing metrics.

PROGRAM OBJECTIVE

• Gain a strategic understanding of Digital Marketing
• Understand how to use it for branding and sales
• Learn best practices, tools, and techniques of SEO
• Become well-versed with marketing on top social media channels – Facebook, Instagram, YouTube, Twitter, and LinkedIn 
• Know how to create and run an Integrated Digital Marketing campaign

PROGRAM OUTCOMES

• Creating Ads (Google, Facebook, video) of their own
• Using social media applications for business. 
• Managing SEO optimized website.
• Analyzing the website using different tools

Duration: 2 hours(3 pm to 5 pm)