Register Now!
Venue: Via Zoom Meet
Start Date: Thursday, May 20, 2021
End Date: Saturday, May 29, 2021
Last Date For Registration: Wednesday, May 19, 2021
  • Overview
  • Content
  • Who Should Attend
  • Resource Person
  • Programme Coordinator
  • Programme Charges

Digital marketing is advertising delivered through digital channels such as the radio,tv, social media, mobile applications, email, web applications, search engines,websites, or any new digital channel. Additionally, it's often more cost-effective than traditional advertising, and enables you to measure success on a daily basis and pivotas you see fit.

1. Digital Marketing is vital for your business and brand awareness.
2. Inbound marketing costs 62% less per lead than traditional, outbound marketing
3. Companies that blog get 55% more web traffic.
4. 57% of businesses have acquired a customer through their company blog.
5. 78% of Internet users conduct product research online.
6. The number of marketers who say Facebook is “critical” or “important” to their business
has increased 83% in just 2 years.

To acquire more knowledge on this, Our Institution created 9 days program live session on Digital Marketing making best business decisions for students, business researchers, academic researchers, working professionals to implement and expose ability to easily analyze digital marketing metrics.

PROGRAM OBJECTIVE

  • Gain a strategic understanding of Digital Marketing
  • Understand how to use it for branding and sales
  • Learn best practices, tools, and techniques of SEO
  • Become well-versed with marketing on top social media channels – Facebook, Instagram, YouTube, Twitter, and LinkedIn 
  • Know how to create and run an Integrated Digital Marketing campaign

PROGRAM OUTCOMES

  • Creating Ads (Google, Facebook, video) of their own
  • Using social media applications for business. 
  • Managing SEO optimized website.
  • Analyzing the website using different tools

Duration: 2 hours(3 pm to 5 pm)

                                         DIGITAL MARKETING

SESSION

CONTENT

DURATION

PROGRAM DATES

1.

Introduction to Digital Marketing

2 Hours

20.05.2021

2.

Content Marketing

2 Hours

21.05.2021

3.

Search Marketing - SEO - Tools & Techniques

2 hours

22.05.2021

4.

Google Analytics - Google Search Console

2 hours

24.05.2021

5.

Search Marketing - SEM - Create your first Google Ad

2 hours

25.05.2021

6.

Digital Channels - Facebook & Instagram - Run your first FB campaign

2 hours

26.05.2021

7.

LinkedIn & Whatsapp - How you can use it for your business?

2 hours

27.05.2021

8.

Video advertising - YouTube

2 hours

28.05.2021

9.

Integrated Marketing Strategy - Q and A

2 hours

29.05.2021

 

  •  Student
  •  PhD candidates
  •  Academic Researchers
  •  Business Researchers
  •  Professors
  •  Industrialist
  •  Working Professionals and
  •  Anyone looking to start a pick up highly paid freelancing skills
  •  Pre launch business owners who don’t know where to get started
  •  Website owners who are struggling to get traffic and sales

Dr.A.Sulthan
Director In-charge Research,
KV Institute of Management and Information Studies,
Coimbatore.

 

 

SUJIPRIYA.S
BE,MBA
Assistant Professor,
KV Institute of Management and Information Studies,
Contact No : 8903537541 ,6374391265
Mail : sujipriya@kvimis.co.in

 

 

Registration fees is Rs.900/-

IMPORTANT NOTE:

  •  eCertificate of participation for those who attend all sessions.
  •  Zoom Details will be shared to the registered participants.
KV Events