A world that is transforming the fastest due to the digital revolution requires any individual to hold a comprehensive knowledge on Digital Marketing. Those who have picked this up early have seen a clear advantage in their business and personal growth. As the major tasks of every organization is to sell products and services, enhanced channels are to be established and used for effective promotion, advertising as well to stay connected with potential customers. Digital Marketing facilitates customized strategies, smart marketing campaigns and effective reach. Organizations are marginalizing their recruitments with talents and skills of Digital Marketing. Recent statistics from Mapp(2021) shows
• 65% of businesses have accelerated their digital marketing due to the Covid-19 pandemic.
• 72% of a marketing budget will be spent on digital activities.
• 84% of businesses say that using digital marketing has helped them generate leads.
• Search ads can increase brand awareness by 80% and display advertising has proven to increase traffic to a website by 300%.
• 70% of consumers are influenced by the rating or review provided on the internet.
The FDP on digital Marketing is an initiative by KV Institute of Management and Information Studies to transform an individual into a digital marketing expert with practical, hands-on training and exposure.
Objectives:
• Impart an understanding of digital marketing
• Develop digital marketing skills through usage of social media
• Develop insight on the SEO tools and techniques
• Perform website analytics.
Outcomes:
• Using social media applications for business.
• Creating Ads (Google, Facebook, video) of their own
• Managing SEO optimized website.
• Analyzing the website using different tools
Dates of the FDP: 03/03/2022 – 05/03/2022
Timing: 10.00am – 1.00pm
Mode of Conduct : Online – Zoom
Requirements – Laptop/Desktop to help real time working with social media and websites.
Whatsapp Group - https://chat.whatsapp.com/BwfSz9TCacG0zVUpRrYOvB
DIGITAL MARKETING
|
DAY |
PROGRAM DATES |
CONTENT |
|
1 |
03.03.2022 |
Introduction to Digital Marketing - Content Marketing |
|
2 |
04.03.2022 |
Search Marketing - SEO - Tools & Techniques -Google Analytics - Google Search Console |
|
3 |
05.03.2022 |
Search Marketing - SEM - Create your first Google Ad -Digital Channels –SMM- Facebook & Instagram, LinkedIn & WhatsApp |
- Academicians
- Industry Participants
- Research Scholars
- Students
Dr.A.Sulthan
Assistant Professor and Director - Research and Consultancy,
KV Institute of Management and Information Studies,
Coimbatore.
Dr. Sashikala.V
Associate Professor,
KV Institute of Management and Information Studies,
Coimbatore.
Contact No: +91 9788613074
No Registration Fees Certificates:
- Attendance on all three days is mandatory.
- E-Certificates will be issued to all the participants who have attended all the sessions of the three days and complete the tasks given during the session.
- Feedback forms should also be filled at the end of each day for availing certificates.
- E-Certificate would be provided on the following week on completion of the FDP.