A world that is transforming the fastest due to the digital revolution requires any individual to hold a comprehensive knowledge on Digital Marketing. Those who have picked this up early have seen a clear advantage in their business and personal growth. As the major tasks of every organization is to sell products and services, enhanced channels are to be established and used for effective promotion, advertising as well to stay connected with potential customers. Digital Marketing facilitates customized strategies, smart marketing campaigns and effective reach. Organizations are marginalizing their recruitments with talents and skills of Digital Marketing. Recent statistics from Mapp(2021)  shows
• 65% of businesses have accelerated their digital marketing due to the Covid-19 pandemic.
• 72% of a marketing budget will be spent on digital activities.
• 84% of businesses say that using digital marketing has helped them generate leads.
• Search ads can increase brand awareness by 80% and display advertising has proven to increase traffic to a website by 300%.
• 70% of consumers are influenced by the rating or review provided on the internet.
The FDP on digital Marketing is an initiative by KV Institute of Management and Information Studies to transform an individual into a digital marketing expert with practical, hands-on training and exposure.

Objectives:
• Impart an understanding of digital marketing
• Develop digital marketing skills through usage of social media
• Develop insight on the SEO tools and techniques
• Perform website analytics.

Outcomes:
• Using social media applications for business.
• Creating Ads (Google, Facebook, video) of their own
• Managing SEO optimized website.
• Analyzing the website using different tools

Dates of the FDP:  03/03/2022 – 05/03/2022

Timing: 10.00am – 1.00pm

Mode of Conduct :  Online – Zoom

Requirements – Laptop/Desktop to help real time working with social media and websites.

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