FMCG AND RETAIL MANAGEMENT
COURSE OUTLINE
The main objective of the course is to gain insight regarding the trends in FMCG sector, their strategies, CSR activities performed, distribution channel and network in the FMCG sector and the road ahead. At the end of the course, you will understand the FMCG sector and know the upcoming opportunities in the FMCG sector. Apart from this the course enhances the students knowledge in various areas of retailing like the current trend in retail sector, the various emerging format of retail, retail location, international retailing, electronic retailing and the various career opportunities available.
| Program Code | Title | Details |
|---|---|---|
| EER061701 | RETAIL Management Certification | Understand the Fast Moving Consumer Goods (FMCG) Industry in India and the major players FMCG Sector of India and their competitive strategies Distribution Networks of FMCG Industry FMCG Brand Management Field Experience and Review of HBR Case |
| EEF061702 | FMCG Management Certification | Understand the Retailing Environment Indian Retailing International Retailing Electronic Retailing Field Experience and Review of HBR Case |