COURSE OUTLINE
 
The main objective of the course is to gain insight regarding the trends in FMCG sector, their strategies, CSR activities performed, distribution channel and network in the FMCG sector and the road ahead. At the end of the course, you will understand the FMCG sector and know the upcoming opportunities in the FMCG sector. Apart from this the course enhances the students knowledge in various areas of retailing like the current trend in retail sector, the various emerging format of retail, retail location, international retailing, electronic retailing and the various career opportunities available.    
 
Program Code Title Details
EER061701 RETAIL Management Certification

Understand the Fast Moving Consumer Goods (FMCG) Industry in India and the major players

FMCG Sector of India and their competitive strategies

Distribution Networks of FMCG Industry

FMCG Brand Management

Field Experience and Review of HBR Case

EEF061702 FMCG Management Certification

Understand the Retailing Environment

Indian Retailing

International Retailing

Electronic Retailing

Field Experience and Review of HBR Case