• KVIMIS Image- BSchool, Coimbatore
  • KVIMIS Image- BSchool, Coimbatore
  • KVIMIS Image- BSchool, Coimbatore
  • KVIMIS Image- BSchool, Coimbatore

What will you learn?

MBA in Marketing Management is a Two Year Course that comprises of 4 semesters. In addition to the syllabus recommended by Anna University for the 2 year course, KV Institute of Management provides a lot of opportunities to its students that gives them good exposure to Corporate World and Practical Experience Oriented Learning.

The First 2 Semester of the Course is Common for Students of all specialization, while the next 2 are focused on Marketing Management

• In Semester 1, the students will learn courses that are considered the Foundation for Management.

• In Semester 2, the students will learn all Core Functions of Management like Human Resources, Marketing, Finance, IT/ Systems, Operations and etc.,

I SemesterII Semester
Economics for AnalysisQuantitative Techniques for
Decision Making
Management Concepts and
Organizational Behavior
Business Research Methods
Accounting for Decision MakingFinancial Management
Legal Aspects of BusinessHuman Resource Management
Statistics for ManagementBusiness Analytics
Statistics for ManagementOperations Management
Non-Functional Elective (Entrepreneurship
Development / EventManagement)
Marketing Management
Indian ethos (Seminar)Business ethics (Seminar)
Business Communication (Laboratory)Data analysis and Business Modelling

In addition to this, Students will participate in the following activities during and immediately after their I year that exposes them to the Corporate World:

  • Industrial Visits to Companies
  • Mini Consulting projects for local companies along with their Professors
  • Ultra Short Term CI3 Projects with the 150+ MoU Partners of KVIM
  • Expert / Guest Lectures from Corporate Executives
  • Summer Project/ Internship after their Second Semester Exams

Semester 3 of II Year will be focussed on Core Marketing Management Subjects and the students will have an option to pick electives of their choice from the list below:

  • Brand Management
  • Consumer Behaviour
  • Customer Relationship Management
  • Integrated Marketing Communication
  • Retail Marketing
  • Services Marketing
  • Social Marketing

Semester 4 will be dedicated to Project Work

Placement preparation and related trainings start in Semester 1 and will continue till the Placement Season begins at the end of III Semester

All Marketing Students at KVIM also undergo a rigorous practical oriented micro course on Digital Marketing, specially designed by KVIM.

In addition to all of the above, students will be attending KVIM Super Specialty Classes to learn industry relevant concepts that may not be covered in detail in any of the subjects. This includes, but not limited to: CRM, Branding, Developing marketing strategies and plans, Analysing consumer and business markets, Rural marketing, Event management, Market planning for product and services, Advertising campaigns, Product development and etc.,