What will you learn?
The MBA in Marketing Management at KV Institute of Management (KVIM) is a two-year postgraduate program consisting of 4 semesters. In addition to the syllabus recommended by Anna University, KVIM offers students extensive industry exposure, internship programs, and practical experience-oriented learning, making this one of the Best MBA Programs in Tamil Nadu for students aspiring to build a career in Marketing.
The first two semesters are common to all MBA specializations, while the last two focus exclusively on advanced Marketing Management concepts that prepare students for high-growth roles in branding, advertising, sales, digital marketing, retail, analytics, and market strategy.
Semester 1 – Foundation for Management
Students learn essential foundational subjects such as:
Statistics for Management
Management Concepts & Organizational Behavior
Managerial Economics
Accounting for Decision Making
Legal Aspects of Business
Information Management
Non-Functional Elective (Entrepreneurship Management/Event Management)
Contemporary Business Communication (Laboratory)
Indian Ethos and Business Ethics (Seminar)
Semester 2 – Core Functions of Management
Students learn core managerial functions including Marketing, Human Resources, Finance, Business Analytics, Operations, and more. Subjects include:
Applied Operations Research
Business Research Methods
Financial Management
Human Resource Management
Operations Management
Business Analytics
Marketing Management
Data Analysis & Business Modelling (Laboratory)
Creativity and Innovation Laboratory
Industry Exposure & Real-Time Learning
KVIM ensures strong industry exposure for MBA students through multiple activities during and after the first year:
Industrial visits to companies
Mini consulting projects with local firms
Ultra Short-Term CI3 Projects with 150+ MoU partners
Expert lectures by corporate executives
Summer Project / Internship Programs after Semester 2
These activities help students gain hands-on skills required by today’s marketing industry.
Semester 3 – Core Marketing Subjects (Marketing Electives MBA)
Students focus on advanced, industry-relevant marketing subjects such as:
Product and Brand Management
Consumer Behaviour and Neural Marketing
Sales and Distribution Management
Retail Marketing
Services Marketing
Digital Marketing
These electives help students build expertise for careers in advertising, branding, digital marketing, sales leadership, and retail strategy.
Semester 4 – Project Work
The final semester is fully dedicated to a Marketing Project, enabling students to apply classroom learning to real business scenarios.
Placement Preparation & Digital Marketing Training
Placement preparation begins right from Semester 1 and continues until the MBA placement season, supported by KVIM’s strong MBA Placement Support Coimbatore network.
Marketing students at KVIM also undergo a practical, industry-oriented micro-course on Digital Marketing, designed by KVIM to enhance skills in:
SEO & SEM
Social Media Marketing
Branding & Campaign Management
Consumer & Business Market Analysis
CRM
Product Development
Market Planning for Products & Services
Advertising Campaigns
Rural & Event Marketing
This ensures that students graduate with both traditional and modern marketing competencies, making the program one of the best for career-focused Marketing professionals in Coimbatore and Tamil Nadu.