What will you learn?
The MBA in Marketing Management at KV Institute of Management (KVIM) is a two-year postgraduate program consisting of 4 semesters. In addition to the syllabus recommended by Anna University, KVIM offers students extensive industry exposure, internship programs, and practical experience-oriented learning, making this one of the Best MBA Programs in Tamil Nadu for students aspiring to build a career in Marketing.
The first two semesters are common to all MBA specializations, while the last two focus exclusively on advanced Marketing Management concepts that prepare students for high-growth roles in branding, advertising, sales, digital marketing, retail, analytics, and market strategy.
Semester 1 – Foundation for Management
Semester 1 focuses on building strong managerial foundations essential for all MBA specializations. Students study core subjects such as statistics for management, management concepts and organizational behavior, managerial economics, accounting for decision making, legal aspects of business, and information management. The curriculum also includes a non-functional elective such as entrepreneurship management or event management to encourage entrepreneurial thinking and event-based managerial exposure. Practical communication skills are developed through contemporary business communication laboratory sessions, while ethical awareness and value-based leadership are strengthened through seminars on Indian ethos and business ethics.
Semester 2 – Core Functions of Management
Semester 2 concentrates on developing a comprehensive understanding of core managerial functions across all business domains, including marketing, human resources, finance, business analytics, and operations management. Students learn applied operations research and business research methods to strengthen analytical and decision-making capabilities, along with financial management, human resource management, operations management, business analytics, and marketing management. Practical exposure is reinforced through data analysis and business modelling laboratory sessions and creativity and innovation laboratory activities, ensuring students are well prepared for real-world managerial challenges.
Industry Exposure & Real-Time Learning
KV Institute of Management and Information Studies (KVIM) ensures strong industry exposure and real-time learning opportunities for MBA students throughout and after the first year of the program. Students participate in industrial visits to reputed companies, faculty-guided mini consulting projects with local organizations, and ultra short-term CI3 projects conducted in collaboration with more than 150 MoU partner companies. Expert lectures delivered by senior corporate executives provide valuable industry insights, while structured summer project and internship programs after Semester 2 offer hands-on experience in professional business environments. These activities help students acquire practical skills aligned with the expectations of today’s competitive marketing and business landscape.
Semester 3 – Core Marketing Subjects (Marketing Electives MBA)
Semester 3 is dedicated to advanced and industry-relevant marketing specialization subjects. Students gain in-depth expertise in areas such as product and brand management, consumer behaviour and neural marketing, sales and distribution management, retail marketing, services marketing, and digital marketing. These specialized subjects prepare students for careers in advertising, branding, digital marketing, sales leadership, retail strategy, and customer-centric marketing roles across industries.
Semester 4 – Project Work
The final semester is fully devoted to a comprehensive marketing project, enabling students to apply theoretical knowledge and classroom learning to real-world business scenarios. Under faculty guidance and corporate mentorship, students work on live business challenges, gaining valuable research, strategy, and execution experience.
Placement Preparation & Digital Marketing Training
Placement preparation at KVIM begins from Semester 1 and continues throughout the MBA program until the placement season, supported by the institution’s strong MBA placement support network in Coimbatore. In addition to core marketing education, students undergo a practical, industry-oriented micro-course in digital marketing designed by KVIM. This training enhances competencies in search engine optimization and search engine marketing, social media marketing, branding and campaign management, consumer and business market analysis, customer relationship management, product development, market planning for products and services, advertising campaign execution, and rural and event marketing. This integrated approach ensures that graduates possess both traditional marketing expertise and modern digital marketing skills, making the program a strong choice for career-focused marketing professionals in Coimbatore and across Tamil Nadu.